AndrewJaquez.com

Reddit Ads That Actually Reach Your People

Tap into high-intent conversations, not just impressions. I plan, launch, and optimize Reddit campaigns that meet your buyers where they already research, rant, and recommend.

No % of spend. Flat, transparent fees. Zero fluff.

Why Reddit?

Context > demographics: Target by communities, interests, and keywords where the problem is actively discussed.

Real intent signals: Threads reveal pain points, objections, and language to mirror in creative.

Efficient reach: Strong CPCs/CPAs when you pair subreddit context with message-market fit.

What I Do

Audience & Strategy

• Map your ICP to subreddits, interests, and keywords
• Build a subreddit heatmap (size, activity, brand fit, moderation rules)
• Funnel architecture for each stage: Awareness -> Consideration -> Demo/Lead

Creative & Messaging

• Thumb-stopper concepts native to Reddit (no "polished ad" vibe)
• Ad copy variations that speak the way Redditors do
• Comment strategy: when to engage, when to lurk, when to redirect

Build & Launch

• Full account & pixel setup (Reddit Pixel + CAPI where relevant)
• UTM discipline + naming conventions that scale
• Clean campaign structure (by stage, topic cluster, or job-to-be-done)

Optimization

• Weekly creative refreshes and audience pruning
• Query/keyword shaping for contextual placements
• Conversion diagnostics: landing speed, form friction, bot filtering

Measurement

• Clear KPI tree: CPC -> CTR -> LPV -> CVR -> CPA
• Cohort views by subreddit and topic
• Board-ready reporting you can screenshot with pride

Who This Is For

• B2B startups validating a wedge and need qualified demos
• Local/National services pushing high-intent leads
• Ecommerce with communities (hobbies, collectors, subcultures)
• SaaS with a clear "problem thread" footprint on Reddit

Packages (Flat Fee. No Media Markups.)

Starter Sprint (2 weeks) - Perfect for first-time Reddit tests

• Subreddit + keyword map, 2-3 ad concepts, 1 landing path
• Pixel/UTM setup, clean campaign build, first optimizations
• KPI targets + "go/iterate/kill" decision doc

Best for: <$5k test budgets

Growth (Monthly) - Continuous learning loop

• Ongoing creative cycles (weekly), audience tuning, negative lists
• Conversion audits + LP recommendations
• Reporting + roadmap for next month

Best for: $5k-$50k/mo budgets

Scale (Quarterly) - Multi-track experimentation

• Structured experiment plan (creative -> audience -> offer)
• Multi-funnel testing (lead gen, content, retargeting, trials)
• Stakeholder reporting and enablement (sales, CS, leadership)

Ask for current flat rates; pricing depends on scope and creative volume.

Proof Points (What Clients Notice)

• Lower CPCs vs. Meta/LinkedIn when subreddit fit is strong
• Faster insight loops (threads = free VOC research)
• Cleaner lead quality when you mirror problem-language from posts

My Process

1. Discovery & ICP -> confirm jobs-to-be-done and disqualifiers
2. Community Fit -> shortlist subs; check rules & culture
3. Offer & Creative -> native concepts, comments plan, LP alignment
4. Build & QA -> pixels, UTMs, naming, checks
5. Launch & Learn -> daily tweaks first 7 days, then rhythm > panic
6. Scale or Kill -> double-down plan or clean rollback with learnings

FAQs

Will Reddit work for us?

If your buyers talk about the problem on Reddit, yes. I start with a subreddit fit check before any spend.

Do you manage comments?

Yeswithin brand guardrails. We use comment strategy as a signal, not a time sink.

Attribution?

UTMs + Reddit Pixel + (optionally) server-side. I'll reconcile "last-click reality" with "influence" from top-funnel threads.

What do you charge?

Flat monthly or sprint fee tied to deliverables, not ad spend.

Ready to See If Reddit Fits?

Bring your offer and one landing page. I'll map the communities, design a clean test, and tell youfastwhether to scale or skip.