Andrew Jaquez
917 232 3891 • andrewjaquez95@gmail.com • linkedin.com/in/andrewjaquez
PROFESSIONAL SUMMARY
Results-driven Campaign Manager with 6+ years of experience specializing in multi-platform media strategy and campaign optimization. Proven track record of managing enterprise-level accounts and leading cross-functional teams to deliver successful digital campaigns across various channels. Expert in developing and executing comprehensive media strategies with demonstrated success in managing budgets exceeding $50M.
PROFESSIONAL EXPERIENCE
- Spearheaded enterprise-level media strategy development and execution for PepsiCo's $50M+ annual contract with Walmart Connect, achieving 100% delivery targets
- Developed comprehensive omni-channel media plans integrating Display, DSP, In-Store Demo, Homepage Lockouts, and Social Media (Meta, Pinterest, TikTok)
- Led and mentored a high-performing team of 3 Campaign Managers and 2 Media Analysts, implementing structured workflow processes that improved campaign delivery efficiency
- Established data-driven optimization frameworks that led to 20% improvement in campaign performance metrics
- Managed end-to-end mixed media campaigns for beauty category clients, ensuring 100% delivery rate across all campaigns
- Developed and maintained strong client relationships through proactive communication and regular updates
- Implemented new QA processes that reduced campaign setup errors by 100%
- Collaborated with enterprise and torso level clients to optimize campaign performance and exceed ROI targets
- Managed $5M+ yearly advertising budget across SMB and Enterprise brands
- Executed time-sensitive broadcast advertising campaigns with 100% on-time delivery
- Developed optimization strategies that reduced revenue at risk by 30%
- Created automated reporting solutions that reduced weekly reporting time by 50%
- Managed digital campaigns across CPG, B2B, and government institution clients
- Executed social media campaigns across Facebook, Instagram, and Pinterest, achieving average engagement rates above industry benchmarks
- Collaborated with cross-functional teams to ensure seamless campaign execution and optimization
EDUCATION
Bachelor of Arts in Communications, Visual Communications - Graduated 2017
William Paterson University, Wayne, New Jersey
TECHNICAL SKILLS
Media Platforms:
Google Campaign Manager, Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn
Analytics & Reporting:
Google Analytics, Tableau, PowerBI, Advanced Excel
Project Management:
Jira, Asana, Salesforce
DSP Platforms:
The Trade Desk, DV360, Amazon DSP
CORE COMPETENCIES
- Enterprise Media Strategy
- Team Leadership & Mentoring
- Campaign Optimization
- $1M+ Monthly Budget Management
- Client Relationship and Account Management
- Cross-functional Collaboration
- Performance Analysis
- Media Sales